Question #15: How Do I Make Money When People Leave My Online List?
Answer: Have an opt-out offer. Let us explain.
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Opt-Out Offer
This is up there with how do I make money when people steal from me? How do I make money when people leave my list? Aren’t they taking action if they're opting out? Aren’t those people action takers? Those people are better than people who are not ever acting on whatever you're sending them.
Decisive
I love opt out people, they're decisive. If you have someone who loves you or dislikes you, that’s better than someone who’s undecided. The indecisive on your list of any kind, offline or online, prospects or customers, the indecisive are the most costly. If you want to question that, he who has the most power, the indecisive always have the most power.
If you have a child and you have that child’s back to you and you keep asking them to turn.
If I say Breanna, and she doesn't move or say anything, but sits there not looking at me. Who has the power? She does.
If I had a son, which I do, and asked him the same question, Gabriel… and he just sits there and doesn't turn around, then who has the power? He does. Why, because he’s decided not to turn.
Indecisive
In the world of Internet marketing and offline marketing the indecisive become the most costly, because they don’t make a decision. The opt-out person is a decision maker they're deciding to opt-out.
Therefore, when they go to your opt-out page and every email business tool out there whether it’s AWeber, InfusionSoft, MarketersChoice.net or MarketingMakeoverGenerator, they all have opt-out mechanisms just make sure that on your opt-out page you have an offer.
Even if it’s an offer that has nothing to do with you, make sure it’s an affiliate offer so they click it. You could say something like, I’m sorry to see that you're leaving, but if you want to learn how to put your voice on the Net for less than $1 day then you can go to my friend’s site at AudioGenerator.com.
If you want to learn how to put video you can go to my friend’s site and InstantVideoGenerator.com. If you're a trainer and you want to learn how to have up to 2,000 tele-slots on a bridge line as well as the web go to InstantTelewebcast.com. That’s what I do.
Most Powerful Page On The Internet
Even though people are leaving you, it’s not the end of the world. It’s the beginning of a new era, because you can monetize those people. Have an opt-out offer when people leave your list.
The opt-out is one of the most powerful pages on the Internet.
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