Question #24: How Do You Repurpose Information Into A CD?

Answer: You do it with audio. Let us explain.

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Repurpose Audio Into A CD

You do it with audio.  You do it with the same teleseminar and all you do is put music on the tip and the tail.  Separate it into tracks of 10 to 20 minutes.  Why 10 to 20 minutes, because if that CD isn’t complete, if it was a 70-minute CD, it may go back to the very beginning in many cars that play it or if they’re playing it on a CD player.

If you have tracks then each of the tracks are numbered and those tracks are like slices of pizza, again, where people are just taking one slice.  They don’t mind going back to the beginning of the track if their player makes them do that; you never know what kind of player they’re going to use.

So have tracks, chop it up into tracks and I recommend 10 to 20 minutes per track.  You’re going to have somewhere between three to seven tracks on a CD of information product.

A music product has many more tracks than that.  The typical song is about three and a half minutes.  If you go to iTunes.com you’ll notice that.  This is not a typical song this is a typical information product and the typical commute is about 15 to 20 minutes.

Nightingale Conant has found that 20 minutes is the ideal scenario for a side of a cassette tape or a track on a CD, so CDs will have about three to five tracks with them.  I like to have about three to seven tracks for a 70-minute CD.

All a CD is to be repurposed is a physical plastic version of that audio that you can physically hold and you dump the audio from your live teleseminar that you also built into your mini-eBook, which you also built into your mini e-course, same call, but now you’ve repurposed it different ways.

That’s how you repurpose a CD, you just dump the audio on there and you have an instant CD.  It’s nice to have some music on the tip on the beginning and on the tail, but you don’t need it.  It’s nice to have music in between tracks, because almost Pavlovian-like people will say that’s the beginning, okay that’s the end.

Tony Robbins has done this masterfully.  Brian Tracy does this masterfully in between the track.

It’s not necessary though, especially if you’re just starting out.  Once you get a little more elegant with it, yeah, you can do that.