Question #25: How Do You Repurpose Content Into A Podcast?

Answer: A podcast is nothing more than time-shifted content. Let us explain.

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Repurpose Into A Podcast

Here’s what’s interesting, a podcast is nothing more than time-shifted content that’s what a podcast is.  The podcast has a very specific definition.

The answer to how you create a podcast and how to repurpose a content into a podcast is you take a teleseminar that’s live, chop it up, put it into a podcast, upload it into iTunes or have it digital downloaded for your students to create a channel with and they get to listen to you that way.

What’s a digital download and how does that work?

Here’s what I want you to do, go to Google.com; you don’t use it nearly enough and I want you to type in quotations how to create a podcast.  Open quotation “how to create a podcast” closed quotation that’s all I want you to do.

When you do that in Google, the quotations means that’s just what I’m looking for, all you’re doing is speaking with Google.  You’re saying how do I create a podcast?  Guess what, it’s going to give you how to create a podcast.

Guess what, the first organic search is How to Create Your Own Podcast, a step-by-step tutorial that’s what it says.

Now I’m going to read to you what Google taught me on how to create a podcast.  This is from About.com, how to create your own podcast; a step-by-step method by Corey Deitz, your guide to radio free newsletter, for which he has a sign-up there.  He talks about podcasting.

He says,

“Why is radio guide writing about podcasting?  It’s very clear to me that Internet couples with personal technology like iPods and mp3 players have employed everyone with a new voice while redefining what radio is in the 21st Century from both a technical and distribution sense.  Although I love traditional radio I’m also willing to embrace new paradigms.”

So should you.

A podcast is an audio file you create in mp3 format.  It contains your own radio show or information content. By the way, isn’t a teleseminar played over the Internet; an Internet radio show another way to repurpose it?  You upload this audio/video with an RSS feed. RSS stands for really simple syndication to a server.

So you upload this audio with an RSS file to a server that your intended listeners can download using one of several programs they’ve created to retrieve your audio file automatically.

They listen to it at their convenience on their iPod or mp3 player, on their desktop or however they listen to it, that’s it.

Don’t let things like RSS files, server or mp3 format scare you; this is what the author is saying.  I’m not going to show you exactly how to do it in the simplest terms, but by the time we’re done you’ll be podcasting to the world.

If you type into Google how to create a podcast or anything you’re looking for, you will get what you’re looking for.  The aforementioned is an exceptional article, which I thank Corey for, because he did a great job making life easy.

When your article is titled with a command, which it should be, then you’ll come up number one on Google.  An additional tip it’s a great way to generate more traffic.

How do you repurpose content in a podcast? I believe you should start with a teleseminar. A teleseminar could be 60-70 minute live audio content.  It’s passive and live, which makes it world-class so you avoid humiliation, because people will be listening to it live.  You don’t have three to five takes like you do with movies or in studio audio.

Then chop that up, I believe podcasts should be chopped up in 10-20 minutes segments that’s Web 2.0.  I like to chop up podcasts into 10 minute segments sometimes, so it’s easier to listen to, especially if it’s just quick tips in your teleseminar.

If you had five tips that’s five 10-minute tips; you have the beginning, the end and then five 10-minute tips.  Make sure when you have a teleseminar that you set it up for repurposing.

I always have numbered tips.  These are the 12 most powerful tips to or these are the 10 biggest mistakes that…that’s basically a one-hour call.  If I have 21 tips that’s a two-hour call and if it’s 37 tips, that’s a three hour call.  With 50 tips that’s a four-hour call, you can’t get 50 tips and talk about them complete in an hour it’s very difficult and can’t be done.

I don’t think I’ve ever done it.

Creating a podcast is simply taking your audio content and you can do it with video too, a podcast is video as well. You can download video to your iPod.

There’s video music, video/audio we’re talking about learning information products not music, but learning product that you can bring down via an RSS podcast and chop it up.