Question #28: How Do I Repurpose Into Online Video?

Answer: Start with audio from a Teleseminar, put it to pictures and you have a online video. Let us explain.

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Repurpose Into A Online Video

With a teleseminar, first you can do it without any editing.  All you do is take the audio from the teleseminar, put pictures to it, which becomes an online video that’s one way.

Another way is you can have different pictures to it dynamically and there could be a video tutorial, which is called a Spectacular Presentation.

That’s what Pat and Lorna Shanks do, so if you go to SpectacularPresentations.com you can see what that looks like utilizing the Articulate software or any other type of flash software where you have someone creating the presentation for you. It’s somewhat like Camtasia, but it’s a bit different.

There’s video, where there’s a video movie video then there’s video where you take the spoken word and put a spectacular presentation to it and the spectacular presentation becomes the video that’s not even touched.  The spoken word remains the same it’s the presenter that’s making all the difference in creating that video.

It’s an online video you’re watching, but it’s not a video like a movie video it’s like a screen capture video and you’re seeing things on the screen.

You can capture all kinds of things from it.  Pictures from the net, but the audio is running the voice, which hasn’t been changed and you’re adding power by adding the video.  How do you use something like that such as a Spectacular Presentation, which is one form of online video?

There are many forms to this question.  Question #28, is how do I repurpose into online video? One of the ways is by taking the audio and putting a still picture on it, which you can put on YouTube that’s a video.  If it changes pictures now you have a video of dynamic and you just have audio playing to it and it’s the same audio.

Another type is constantly changing screen capture and that is what Spectacular Presentations are.  How do you use a spectacular presentation?  I like using it for a quick start program.  If I have audio I traditionally only use audio with my quick start program, but some people may misinterpret what I’m saying verbally.

• What if they lose me along the way?
• What if they stop following me auditorily?

They can veg out that’s one of the challenges with audio is that you can veg out with audio.  It’s a lot more difficult to veg out with video, so you have to pay attention even if you’re vegging out in front of the TV to understand what’s happening.

You can veg out with audio though, because it’s passive; not as active.

If you turn into a semi-vegetable, because you’re zoning out and not paying attention then a video with changing pictures isn’t as powerful or an audio without pictures is nowhere near as powerful as a spectacular presentation where you have changing pictures, which are screen capture and it’s a video visual tutorial of your audio portion of it.

It’s very powerful for quick start, because with quick starts you have children.  A quick start is getting started with a certain information product.  Every information product, every book, every how-to course and every business that has information as a selling means should have a quick start.

• How do I get started?
• How do I get started with this consulting firm?
• How do I get started with this contest?
• How do I get started with this coach?
• How do I get started reading this book?
• How do I get started listening to this audio program?
• How do I get started reading this how-to course?
• What about this eBook…how do I get started?
• Or the mini eCourse… how do I get started?

Getting started is critical. And if you get someone started, something that’s in motion stays in motion it’s the laws of physics.  Therefore, you want to get people started and the fastest way to do that is with a quick start that’s why they call it a quick start.

When you have a quick start, the best quick start is having audio you’ve already uttered in a teleseminar then adding video to it that’s in the form of a flash video, a spectacular presentation, not a digital video of things and things on the screen, talking heads, but actual screen shots like Camtasia only you can bring new things into it.

You could bring in reports, executive summaries, action guides, websites, glossary of terms or any other learning assets you have to teach people.  Maybe you can have a P & L statement.  It’s a lot easier explaining a P & L statement when you have arrows pointing to certain line items.

That’s called a Spectacular Presentation or Camtasia presentation versus just having a regular presentation that’s audio and giving them a screen capture that’s not dynamic, but is static and they have to follow your voice.

It’s easier if you show and tell and involve them, with a grab their mouse to go to the next stage that’s how I would teach versus just giving them audio content.  At the lowest level as far as getting them involved there’s audio, tell me.  If you just tell them they’ll forget.

Then show me; show me and I may remember that’s where you show them with the video and auditory combined.  Then involve me, which is where you involve them with the mouse and they have to keep clicking to move on.  Now as they’re involved they have the visual, auditory, kinesthetic and digital-audio working for them.

You have that working in your favor neuro-linguistically, because if you tell me something I will forget it, if you just tell me.  If you show it to me like a video tutorial I may remember it, but if you involve me with it I will learn.

You want to get your students, consulting clients, coaching clients and readers involved.  The more involved you get with the senses the better.  That’s why lots of people love physical books; because they’re kinesthetic you can hold them.  You can’t hold a digital PDF unless you hold your flat screen computer or keyboard.

You can’t hold it. That’s why this new thing called the Kindle is so cool, because it’s a physical book. It’s more powerful than an eBook, you can download it and you kinesthetically can push buttons and take a look at things.

How do you repurpose online videos? You repurpose them by starting with a teleseminar and taking your voice and adding video and motion to it. And then another way that you can repurpose, it’s a lot more work, take your audio content and turn that into a video.

Examples of this are at AlexYouTube.com. Examples of this are at VirtualBookTourSecrets.com/blog. These are actual videos taken with a high definition digital recorder, and they’re tips that are given as a result of getting great feedback on audio content, specifically audio teleseminars, one of which is called repurposing.

When you get good feedback on a topic then you can turn that into a video.  However, it’s more work.  What I prefer is to have my voice, put a video flash presentation in front of that, and I’ve just done all the work I needed to do.

Less work, more money that’s better.