Question #32-A: How Do I Repurpose 24-Hour Recorded Messages?
Answer: You start with a teleseminar that you've repurpose from the questions that you've been asked. Let us explain.
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Repurpose 24-Hour Recorded Messages?
How do I repurpose 24-hour recorded messages? You repurpose them from a teleseminar. All these questions I’ve gotten during teleseminars and the five most frequently asked questions, if you call that number you’ll hear them.
What’s cool about that is it’s on my business card and if it’s on your business card they’re not wasting your time asking you the same five, seven or nine questions. They’re asking you the questions you laid down and those questions can change over time.
So you tell them I’ll give you answers to five questions that are often asked. I want you to listen to each one so we don’t waste each other’s time and when you call, if you want to talk to me and you fit the criteria I’ve lain out and I talk to you I’m going to ask you, which of the five is the most important question to you.
Make sure you make a mental note and go back and listen to it again I tell them. When they call me I ask them what was the most important question you wanted answered and I answer it on that 24-hour recorded message. They tell me than the second question I ask is why is that so important to you?
If they don’t say I don’t know I tell them to go back and listen. If they say I do know and they tell me why I have now surgically extracted their belief system about me. I have taken out what their needs, hopes and wants are, because they’ve told me what’s most important to them and they’ve told me why.
The bigger the why the easier the how says Jim Rohn.
That’s just on the front of the card where I’ve repurposed content into a 24-hour recorded message and I’ve repurposed my business card, which anyone can do. I’ve repurposed it from a teleseminar.
In this case sequence of teleseminars of the most frequently asked questions and it’s come from ASK campaigns about me personally. On the back I have an offer.
The front is getting a hold of the person who’s picture is there, which is you if you’re an information marketer or in any business; because every business is an information marketing business.
On the back there’s an offer and that doesn’t just give a website. It doesn’t say ActionSecrets.com that would be crazy, because that’s just a website that’s like hugging a family member; anyone can do that, even when they’re angry with you, you can do that.
You want to do something that’s different and unique. Make an offer. Here’s the offer.
At this moment you’re one click away from discovering seven proven secrets that help you get more done faster, better and easier visit ActionSecrets.com. You’ll get free instant access to my famous 65-minute teleseminar as well as free access to the 27-page enhanced transcript.
When they go there they’re going to a web page that has the audio eBook, I have audio and eBook; it’s a mini e-course. The reason I have it there is because it’s an Opt-in ethical bribe to the marketing minute, which is a $20 a month subscription.
It’s a low cost, but it’s a great way for people to get exposed to one thought leaders content, so this is a free ethical bribe they can opt out of at any time. If they go there they’ll get exposed and get the autoresponders repurposed to them, because what they’re getting is repurposed content that’s gotten the best and most acclaimed from one thought leader.
They’re getting the answers from a commentary by another thought leader who’s the student of the primary thought leader. The primary one is Alex Mandossian and the complimentary/student is Segovia Smith. Segovia is making comments on the five minutes tips on a monthly basis, which is called a repurposing strategy.
That’s the marketing minute and there’s a lot of power in that. I’m sending people via my business card to that site to pick up action secrets, but in reality they’re not only picking up action secrets, if they don’t opt-out I’ll seduce and motivate them to get involved with the marketing minute at $20 a month and many do.
At this moment, you’re one click away from discovering seven proven secrets that help you get more done faster, better and easier.
Visit ActionSecrets.com and you will get free, instant access to my famous 65-minute teleseminar as well as free access to the 27-page enhance transcript. That’s what belongs as an offer on the back of your business card.
Give people a way to Opt-in to you. On the front you have a repurposed teleseminar in the form of a 24-hour recorded message in the form of Q&A’s so you can prequalify strangers who come in that will be heated up before you talk to them.
Ask them, which of the questions is most important? Why is that most important and off you go in a surgical conversation that saves time, money, effort and you generate more sales with them faster, better and easier.
That all came from the pre-loaded portable media player, which came from the teleseminar, which came into the business card conversation and that’s how many times a business card can be repurposed. If your head is swimming than I’m doing my job, because there’s power in these tips.
I hope everyone has a business card that’s repurposed that also has a 24-hour recorded message rather than their office, because in your office you’re wasting their time and yours and everyone is asking you the same questions repeatedly.
About the Authors
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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.
Filed under Electronic Marketing, Questions by Pat & Lorna Shanks
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