Question #38: How Do I Repurpose Online Audio?

Answer: You repurpose by taking the audio from the teleseminar and upload it into a couple of services. Let us explain.

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Repurpose Online Audio

You repurpose by taking the audio from the teleseminar and upload it into Audio Generator or Audio Acrobat.

That audio is an mp3 format that gives you direction with both software, so you upload it and it’s a clickable button; you click it it’s a flash button and then you instantly hear the audio.  Here is the tip with online audio.

If your audio was more than five minutes make sure your audio button has the ability to move forward or backward quickly, because most people don’t want to listen in a linear way.  Most people like to go forward or go back whenever they want.

Anything over five minutes, that’s the magic number for me, you want to have the online audio button with Fast forward (FF)/Fast Reverse (FR).  Online audio is world-class; because you get to listen to it online it’s instant.

I don’t recommend online audio utilizing quick time or real audio, because it’s too slow. Even as fast as those programs are and if people have the program on their desktop. Flash… most computers in the world have flash… over 96%.  If they don’t have it they can download it. It’s instant, fast and it changed the way people listen to audio online.

Online audio is a great way to have a repurposed product.  An information product that’s repurposed from a teleseminar, the first thing you should think about after recording it is making it available online for free.  It won’t cost you anything to have it replay free online and people can listen to it on a podcast basis.

It’s not technically a podcast, because it’s not RSS.  If you have the mp3 download that’s the podcast, but it’s a time-shifted online audio, which technically you’re listening to as it’s being streamed through the Internet that’s online audio.