Question #39: How Do I Repurpose Into A Booklet?

Answer: Every booklet should replace a business card. Let us explain.

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Repurpose Into A Booklet?

Every booklet should replace a business card.

Every booklet should be a repurposed business card, meaning instead of giving people your business cards where you have a limited area to print on, why not give them a booklet that could be a catalog of your offers on the back of your business card.

Why not give them a booklet where you can have more time and a place to have them read about 15-20 minutes versus 15-20 seconds.

The more they read the better.  If they read a booklet with staples down the side and has the laminated parts, what ends up happening is that now you get more of your message into the mind of your prospect, client, customer or whatever you call them.

I call them students.  Every entrepreneur, dentist, CPA, someone who carves wooden bears should have a booklet.  What a booklet is, is imagine you had a world-class teleseminar where people said that was amazing.  Can’t you repurpose that into a booklet or any PDF report?

The booklet makes it physical.  Yes, you’re using up trees so hopefully it’ll be recycled paper, but you could take a PDF report, started with a teleseminar and you can reformulate it into a booklet, which looks more powerful than stapled pages.

That looks more valuable than stapled pages that are 8 ½ x 11.  Now they’re folded, they’re nested pages and the booklet can be 8 ½ x 11 or x 14 or even x 17 nested.

Those are booklets and it’s a great way to hand to someone, because you get more information on there with multiple offers and different recorded messages inside your booklet.

If you want to joint venture us call this number.  If you want to ask us the most frequently asked questions call this number…of the five questions

I can drill deeper with each one, because I don’t spend a lot of time off my business card, but the booklet can have a written transcript of that audio message, which was once a teleseminar and the transcripts to each one of those five questions answered and drilled even deeper.

So you can begin with an overview as the forward and then each couple of pages can be each of those questions drilled deep and you end with an epilogue or the ending of it.

Now you have 12-16 pages someone can take 30 minutes to read and they know all about you passively.  That’s repurposing, that’s speed money and world-class information marketing.  I hope you embrace it.