Question #40: How Do I Repurpose Into A Live Workshop?

Answer: You turn your Teleseminars into powerful live events. Let us explain.

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Repurpose Into A Live Workshop

By Turning  Your Teleseminars into Powerful Live Events

Your teleseminars can give you the material to turn into special live events like workshops, seminars, and business expos. This can be a profitable extension of your business, and we discuss some of best ways to do that…

The teleseminar business gives you the opportunity to repurpose your calls into live seminars, workshops, and expos. These physical get-togethers let your community come together face to face, continue their learning, and do some great networking.

The problem is you can lose your shirt if you don’t know what you’re doing. You can be publicly humiliated at the event because no one showed up, and you still have to work the event knowing you’ve lost your shirt and been publicly humiliated, because there are 10 people there waiting for you to teach.

How can you avoid these disasters?  First, do preview calls with instructors that will be at the live event.  Start with one call on a subject of what the event is about, then expand upon that and create different modules.

For example, an eight-module course that you present as a series of teleseminars could be a live three-day workshop.  That workshop could cost $2,500 or $5,000.  It could be a live workshop that has been repurposed from the eight-module teleseminar course.

All the curriculum and content is there, so you don’t have to have new content.  In fact, don’t worry about creating new content, because people learn what they repeat.  “Repetition is the mother of skill,” says Tony Robbins.

3 ways you can repurpose into a live workshop:

• Reunion– a live workshop repurposed from a teleseminar series.

The reunion is a moderately high-end event which is practically free, but the attendees had to go to a teleseminar series to qualify to come.

• Expo– this is where you have a lot of people at a very low cost ticket for entry.

For example, Chris Howard has ‘Breakthrough to Success’.  T. Harv Eker is best known for his, ‘Millionaire Mind Intensive’.

An expo is where you have lots of people, you’re charging less than $500 to get in, and hopefully you have just one or two speakers. Some are single speaker expos with possibly one guest.  That single speaker expo is selling other products, often other formats of similar content to what they’re speaking on.

• Gathering– this is a high-end event with very few people, often less than 100.

A gathering can be done four times annually and it could cost up to $16,000.  Some people call their gatherings an Inner Circle.  Others call it a Platinum Club.  Others call it a Winners Circle.

A gathering like that often has the strategic coach model where it’s a three-year process and the payments are split up into three years.  People then go through each year and their curriculum is already set, so everyone is going through the same thing at the same time.