Question #42: How Do I Repurpose Into A Certification?

Answer: You can do certification using teleseminars. Let us explain.

Please click the image below to start that presentation.
(Opens in a new window, duration: 6 min, 0 sec)

Repurpose Into Certification

One of the most popular and most sold certifications happens to be a high school diploma.

Four years through high school, you get a sheet of paper with a stamp on it, boom… certified.  What is that?  That’s four years of repurposing into one sheet of paper.

What’s a high school diploma?  It’s certification.  An MBA is certification.  A law degree is certification.  An Undergraduate Degree in college is a certification.  They give certification to my kids now in pre-kindergarten it’s crazy.  Certification raises status.

The easiest way to certify anyone is having a teleseminar series, not just one course, but that’s not enough, a teleseminar series of even four calls certifying them in an area of expertise.

For me, I have a certification course on teleseminars, “Train the Teleseminar Trainer”, that’s called certification.  At the end of that four-part series the students will get a piece of paper stating they’re certified.

They will have easier access to, not only me, but to my students, because they’ve gone through that training and I’ll give them a certification test.  It’s important to have an assessment and it’s cool to have certification, because when one of your students, consultants, clients whomever are certified they’re the top of the food chain for you.

They are the top of the heap as far as following your content.

Dale Carnegie training has certification.  That’s where you get 12 weeks of public speaking training talking about things you know and love about.  People give two minute speeches.  Dale Carnegie training utilizes the incident action benefit formula, so an incident is a story or an event that happens.

You spend about 90% of your time on that incident and you tell it like it did.  I utilize that method all the time.  The action is the action you want them to take as a result of that incident, the moral of the story and the benefit is what they’ll gain as a result of taking action.

It’s not the other way around where here are the benefits.  Here’s what I want you to do and here’s the story behind it.  Its here’s the story, here’s the action I want you to take and here are the benefits behind it.  It’s much more powerful.

You’ll get certified if you go through that process and start telling stories that way with the magic formula as Dale Carnegie called it.  His organization has trained nearly seven million people, so that many people are Dale Carnegie certified.  Is certification a good thing?

Yes, it’s a great way to repurpose.  What is Dale Carnegie training doing?  They’re giving away ribbons.  Napoleon Bonaparte knew the people and men especially, are willing to die for ribbons.  A man is willing to die for a blue ribbon for his country.

For a flag people are willing to die that’s certification.  There’s a lot of power and emotion that’s charged into a certificate or icon. If you’re going to be repurposing into certification what’s the fastest and easiest way to do that?  What’s the speedy way to do it?

Have a teleseminar series, start with one make sure that someone cares about it then have a series of four, certify your people and train trainers; you don’t start that way.

First you have the core product.  Then you end up certifying trainers, because now they have to go to the next level and they need to be repurposed into, because they have nothing else to buy from you.  They were students, now they’re colleagues, so what are you going to certify them?

If they’re trainers then you’re certifying them on the type of training you have.  It could be sales and quality training or any kind of training Sic Sigma Quality Assurance Training has certification.  It’s brutal.

Jack Welsh put his companies through that.  Certification has criteria you have to do this, this and this.  It has assessments, you have to pass this test, that test and this test so it’s a great repurposing strategy, certification and the easiest way to do it is a four-part teleseminar and you create the certification.

Four is minimum, two isn’t enough and one isn’t enough; however, eight may be overdoing it if it’s your first one.  I prefer four.