Question #43-A: Another Repurposing Strategy A Bonus Gift

Answer: Using repurposed content as a bonus gift. Let us explain.

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Another Repurposing Strategy A Bonus Gift

A bonus gift is something you get free as a result of purchasing.  What’s the fastest and easiest bonus gift you can give?  A repurposing bonus gift is a PDF transcript, a preloaded portable media player, a flip video preloaded player that’s a free bonus gift that’s expensive for the donor, but free for the receiver.

A book can be a free bonus gift.  A free bonus gift can cost hard dollars or it can cost nothing, but the amount it takes to produce it, but it’s given away free.  What’s the fastest and easiest way to create free bonus gifts?  Repurpose the content.

If you’re going to give away a free bonus gift, make sure you have repurpose content.  The best free bonus gift I give for a teleseminar is another teleseminar.  A seven-step action plan is an audio eBook it’s a mini e-course.

Audio and eBook, passive and active that’s beautifully enhanced, a 7 Step Action Plan, so if you go there there’s no Opt-in.

I don’t need it I give it away free.  People download it, they get to listen to me give a teleseminar and see what I sound like.  Basically I’m priming the pump, like you can prime the pump by giving away your own teleseminar.

Do it in a mini e-course format so people feel like they’re getting a great bonus gift, because they are.  Give it to them all at once and drip on them like we talked about earlier; fire hose and faucet.  A bonus gift should be a repurposed info product.