Question #56: What’s The Best Place To Spy On Your Competitors?

Answer: There’s one place we believe is the absolute best resource to spy on your competitors. Let us explain.

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The Best Place To Spy On Your Competitors Is…

There’s one place we believe is absolute best as a resource and that’s ClickBank.com. ClickBank.com is the best place to get new ideas for Q & A, for FAQ’s and to find and model other people’s guarantees in your product category.

If you're in one of these categories–

• Business to business,
• Health and fitness,
• Home and family,
• Computing and Internet,
• Money and employment,
• Marketing and ads,
• Fun and entertainment,
• Sports and recreation, and
• Society and culture

Go there and you’ll find the top 10, 20, or 50 websites.  Spy on your competitors just like Sam Walton used to do; it drove his competitors crazy, but competitors are there to be spied on.

They're not there for you they're there for themselves.  Make sure you're for yourself and spend a lot of time on ClickBank.com, because that way you get to find out what other people’s guarantees are about, spy on other people’s sales processes.

If you're a professional speaker you’ll find out if other people are offering DVDs at their speaking gig.  If you're a consumer products company you get to find out if other people have information products that are digital delivery of their own product that they're making available and they sell it on ClickBank.

Every business is an information marketing business.  When someone rolls their eyes at me and says Alex, I’m not an information publisher, I say you are.  Everyone is an information publisher.  A dentist, a CPA, anyone is.

If you have information online, if you have a website you're an information publisher.  If you have a brochure or business card you're an information publisher.  Every business is an information marketing business.  Every business is an information publishing business.

I highly recommend you start accepting that truth and go to ClickBank.com and start spying on your competitors you will save so much time.  It’s there for the lazy.

In fact, if you want to be relaxed and intense simultaneously, if you want to have this  lazy way to be successful, the laziest way to do that is to check on what your competitors are doing, because they have the arrows in their backs.

They have their face in the mud.  They’ve already gone through all the toil and struggle.  They have made the mistakes for you so why not check out what they're doing?  There’s nothing creative about doing something original.  That’s a great way to lose money, but go to your competitors.

Why did Sam Walton become one of the richest men on Earth?  Why is Bill Gates on of the richest men on Earth?  Why is Warren Buffet the richest man on Earth at the time of this recording?

They check out what their competitors do whether it’s a competitive investor, software programmer, manufacturer or retailer they look at their competitors; that’s why you're in business.  That’s the only reason why you market.  You wouldn’t have to market if you didn't have competitors so utilize your competitors.

The single, biggest mistake that people and/or marketers make, anyone makes that I know, students of mine is they don’t do enough competitive analysis.  If there’s anything you take from this course, from this advice its start analyzing your competitors.

Clickbank.com is the easiest place to do that.

Also on Amazon.com if you're an author.  You can also do it at eBay.com.  ClickBank is simple, because it starts with digital products and digital products are very simple to sell so you’ll see the categories and the copy that is selling best.

The information is a very important category to spy on, because sometimes the information itself has the sales copy wrapped up in it.

It’s very difficult to write sales copy for a consumer product, for life insurance or for something that doesn't have information involved in it.  With an information product, if you have a multi-module course such as Teleseminar Secrets or Virtual Book Tour Secrets you can take existing copy from the modules and put that in your sales copy.

That is a great way to spy on competitors.  People are taking their existing benefits from the consumer products, their existing features from their software products, putting it online and selling it in the form of information.

That’s why I believe ClickBank is the single best source to spy on competitors.  You need to spy more often on your competitors.  Spying is legal in business so do it.